Les Rôtisseries St-Hubert
LES SUPER LIVREURS 2011
Rôtisseries St-Hubert is more than just a success story among Quebec restaurants: it is also one of Quebec's most popular brands. St-Hubert is a philanthropic business, constituting one of the most important donors to the Charles-Bruneau Cancer Research Center, which works to help thousands of children with cancer each year.
However, donation collection campaigns run by Rôtisseries St-Hubert were losing speed. CARTEBLANCHE was called upon to develop a new, more effective collection campaign, with enough charisma to breathe new life into fund-raising and able to stand the test of time, while being orchestrated through the arrival of St-Hubert on social networks.
Result: a mega-campaign in which, via online or telephone donations of one dollar, clients were able to donate to children with cancer while receiving home-deliveries of meals from St-Hubert by one of the campaign’s outstanding delivery agencies: Martin Petit, Matthieu Proulx, Cœur de Pirate and Dominic Paquet.
The campaign generated hundreds of thousands of posts on Facebook, Twitter and YouTube, as well as mentions on traditional media throughout Quebec, while helping to boost the total amount raised by St-Hubert for the Charles-Bruneau Cancer Research Center to over 2,000,000$.