LA CAPSULE SPORTIVE
NOUS SOMMES TOUS FANS
La Capsule Sportive is one of Quebec’s most important official merchandise retailers for professional sports leagues such as NHL, MLB, NFL, CFL, NBA and UFC. After experiencing some internal financial difficulties, the brand needed to rise from the ashes and regain its bygone strength. CARTEBLANCHE therefore needed to live up to two-fold requirements, allowing La Capsule Sportive to reaffirm its “e-reputation” while presenting the image of a strong, healthy brand.
The “We’re all fans” branding campaign alongside a SEO referencing strategy and the creation of content on social networks put La Capsule Sportive back on the road to victory. Sport’s ability to bring out emotion is not only La Capsule Sportive’s raison d'être: it is also the basis of the communication for the “We’re all fans” campaign.